Absolut Pet Branding & Packaging Design
Overview
As the Founding team member & Creative designer, my challenge was to create a visual language that felt vibrant and approachable enough for a pet parent yet clinical and trustworthy enough for a veterinarian.
My contributions:
Handles all design assets and branding identity for a 36-crore company
Designed & maintained 25+ unique SKUs packaging designs, ensuring consistent branding and tone for the company. (Total 70+ variants).
Worked closely with performance marketing for Amazon, Blinkit, Google, Meta & other Ad campaigns.
Handled creative & festive campaigns to boost sales and to target brand awareness among the audience.
About Company :
Absolut Pet is an Indian pet-wellness brand founded on a dual mission: to provide the high-level efficacy of pharmaceutical-grade supplements with the palatability and warmth of a homemade treat.
CONCEPT:
The goal was to move away from the "brown-bag" aesthetics of traditional dog food and the "cold-sterile" look of medical supplements.
The final design successfully positions Absolut Pet as India’s 1st Tasty Pet Supplement. The packaging stands out on crowded e-commerce platforms like Supertails and Blinkit due to its high-saturation colors, while the clean information hierarchy builds the "Vet-Developed" trust required for a premium price point.
Categories
Packaging Design
Branding Identity
Date
Client
ABSOLUT PET
Absolut Pet Branding & Packaging Design
Overview
As the Founding team member & Creative designer, my challenge was to create a visual language that felt vibrant and approachable enough for a pet parent yet clinical and trustworthy enough for a veterinarian.
My contributions:
Handles all design assets and branding identity for a 36-crore company
Designed & maintained 25+ unique SKUs packaging designs, ensuring consistent branding and tone for the company. (Total 70+ variants).
Worked closely with performance marketing for Amazon, Blinkit, Google, Meta & other Ad campaigns.
Handled creative & festive campaigns to boost sales and to target brand awareness among the audience.
About Company :
Absolut Pet is an Indian pet-wellness brand founded on a dual mission: to provide the high-level efficacy of pharmaceutical-grade supplements with the palatability and warmth of a homemade treat.
CONCEPT:
The goal was to move away from the "brown-bag" aesthetics of traditional dog food and the "cold-sterile" look of medical supplements.
The final design successfully positions Absolut Pet as India’s 1st Tasty Pet Supplement. The packaging stands out on crowded e-commerce platforms like Supertails and Blinkit due to its high-saturation colors, while the clean information hierarchy builds the "Vet-Developed" trust required for a premium price point.
Categories
Packaging Design
Branding Identity
Date
Client
ABSOLUT PET
