As a brand designer, I did a stunning rebranding for PORTL. I worked closely, studying the brand to elevate it for the lacking consistency & boldness in the previous logo.

My Contribution:

1. Created a rebranding identity, solving the existing problem in the brand.

2. Tailored to their unique goals, giving brand the clarity they need to boost their market visibility

3. Worked closely to give perfect brand guidelines in aligning the brand placement and vision for their industry.

About the Company:

This redesign transforms Portl from a functional fitness equipment company into India’s most aspirational, design-led tech lifestyle brand. Moving away from the category's crowded, performance-heavy aesthetics, the new identity positions its connected gym systems and fitness mirrors as premium design objects for high-net-worth urban professionals. By establishing a sophisticated visual ecosystem, spanning a reimagined logo, elevated typography, a premium color palette, and high-end digital touchpoints, the project shifts Portl into a luxury lifestyle space that stands proudly alongside global benchmarks like Peloton and Tonal.