
On The Rocks
Overview
As the Branding designer, my challenge was to create a visual language that felt vibrant and approachable enough for people to adopt natural and earthen crystals as skincare, particularly alum crystal stones.
My contributions:
Involved in the setting up of a Shopify website for the alum products.
Designed the labels and outer box packaging design for the SKUs.
Delivered all product images for the website, Amazon, and A+ content for the products.
Worked on creating video & static ads for the product in both English & regional languages.
About the Company:
Skin On the Rocks is a modern men's grooming and body care brand that reimagines traditional Indian wellness ingredients for today's lifestyle. Instead of overcomplicating daily routines with heavy chemicals and synthetic fragrances, the company focuses on minimal, hyper-effective, and natural solutions.
Their flagship product is a Natural Alum Roll-On Deodorant. It takes Fitkari (alum)—an earth-made mineral used across India for centuries as a traditional post-shave and home remedy—and reformats it into a clean, modern roll-on stick.
Categories
Branding Identity
Website Design
Date
Client
On The Rocks



On The Rocks
Overview
As the Branding designer, my challenge was to create a visual language that felt vibrant and approachable enough for people to adopt natural and earthen crystals as skincare, particularly alum crystal stones.
My contributions:
Involved in the setting up of a Shopify website for the alum products.
Designed the labels and outer box packaging design for the SKUs.
Delivered all product images for the website, Amazon, and A+ content for the products.
Worked on creating video & static ads for the product in both English & regional languages.
About the Company:
Skin On the Rocks is a modern men's grooming and body care brand that reimagines traditional Indian wellness ingredients for today's lifestyle. Instead of overcomplicating daily routines with heavy chemicals and synthetic fragrances, the company focuses on minimal, hyper-effective, and natural solutions.
Their flagship product is a Natural Alum Roll-On Deodorant. It takes Fitkari (alum)—an earth-made mineral used across India for centuries as a traditional post-shave and home remedy—and reformats it into a clean, modern roll-on stick.
Categories
Branding Identity
Website Design
Date
Client
On The Rocks





